Sports Matters

I have been away from this blog, but thanks to John Nicholson, my friend of quite a few years, I've been able to get my education oriented creative juices flowing, and actually able to write some things down.

Introduction to a presentation to masters candidates, Sports Media Department, Newhouse School of Public Communications at Syracuse University on 7/12/17

Hermon Card, adjunct professor

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In 1964, the year the professor and I arrived at Syracuse University, there were two pizza joints on the hill, Cosmo's and The Varsity.  Cosmo's is gone, but The Varsity remains and it is likely  that most you have  been there.

Long before 1964, and for many years after, The Varsity was the go-to place for Syracuse athletes, and even those of us who were not football or basketball players were welcomed by the three Delles brothers.  The photos on the walls have always been of SU athletes, the football record was, and is, recorded  by pennants over the counter, and the vibe would be referred to today as "retro."

Athletes wore letter sweaters on campus, the football team was nationally ranked thanks to Floyd Little and Larry Csonka, helped out by a guy named Tom Coughlin, and the basketball team was about to become a power, thanks to Dave Bing, helped out by a guy named Jim Boeheim.
For four years, the professor and I showed up, ate Varsity pizza, earned our varsity letters and our SU degrees and moved on, as did those other guys.

We worked in our chosen professions, crossed paths occasionally over the years, and as those years passed, the paths meandered extensively and then began to run a closer, more parallel course.
A couple of weeks ago the current path led us into into the Varsity for lunch, and as part of the conversation, the professor called my attention to a photo...this photo...at the far left of the left hand wall.

  (photos of the photos by Newhouse graduate Aubrie Tolliver)

The actual subject of the photo is Roosevelt Bouie, SU basketball star and All-American. Most people see this as a  gamer photo, an action shot of a great athlete, although now, it's of no significance in terms of outcome of the shot, or the game, or the season. 

But, because sports matters in different ways depending on your perspective, two of us in the room have an entirely different reaction to the photo, because our eyes are drawn to the lower left corner, to two men (not in great focus but what from nearly 40 years ago is?) we both knew as colleagues friends sitting at the WSYR radio broadcast table. 

                             

 



Charlie Bivins, on the left, was to become the first African-American television station general manager in Syracuse, and then die, way too young, soon after. Joel Marieness, on the right, was a legendary broadcaster, a true and original "Voice of the Orange" on radio and television.


Most people to whom we could tell this, would probably say, as you may be,  "That's interesting," or words to that effect, and move on.  To the professor and me, it is interesting, for sure, but  neither of us retains any attachment to the "gamer" moment on the court.  We are attached to something far deeper, based on the fact that while our connection with these two men was based IN sports, it did not depend ON sports. It depended on the fact that because of sports, kindred spirits were drawn together, and the simple truth is that the  professor and I are able to take pride in the fact that both  of these men of stature were our friends.

The context of these relationships, both professional and friendship-based would require way too much explanation to be clear in a journalistic sense, but what is important to us is that no such explanation is necessary.

What the photo, and the memories it evokes does, is create a context for the professor and me to  understand that what really matters is that sports can be the catalyst for creating things which are far more important than what happens on the court or the field.

The stories we swap  about these two friends, and others like them, are really about our own lives...who we were and who we have become.

And the stories remind us that those of us in this business need to be aware that while our work is significant to us and our audience in the moment,  it is likely that it will be, in some unknown way, for some unknown reason, significant to someone unknown to us, in the future.

It  is essential for us to understand that  sports  provides a common denominator for people of like mind or similar inclination to explore the things that are really important in life, things more important than  batting averages or final scores or championships won.  Sports is an exploration of our humanity -- of our ability to persevere, to strive for success, to accept the outcome, and, while doing so, to behave in a manner befitting our status as a civilized society.

And how do those of us in this room fit in? By understanding that it is our responsibility to not only accurately report what happens on the field, but also to accurately reflect the importance of what happens on the field on a level that goes beyond the cheers and boos.  It is our job to understand why  people run and jump and wrestle and tackle and slide and skate  and  put a ball into play in seemingly infinite ways.

It is our job to understand sport in order to report it and it is our job to always be at our best and it is our job to remember that what we do now, in the moment, is important, but above all, it is our job to remember what we do, as part of the media profession, must be done with integrity and honesty and with a sense of commitment to the the future, because SPORTS MATTERS.